ABOUT GEOPOP

Redefining Audience Targeting with Real-World Intelligence
 

GeoPop is a location intelligence and audience targeting platform built for the dynamic needs of modern marketers. Headquartered in Mumbai, India, we specialize in transforming real-world consumer behavior into actionable digital strategies that drive performance and ROI.

With access to over 400 million smartphones, our platform enables brands, agencies, and enterprises to precisely target high-intent audiences based on actual footfall, offline interests, and visitation patterns. Whether you're a real estate developer seeking genuine homebuyers, an FMCG brand driving store trials, or a bank aiming to reach financially active customers, GeoPop ensures your message reaches those who matter most.
 

Our Mission

To simplify audience targeting by bridging the gap between offline behavior and online advertising. We empower businesses with transparent, data-backed tools to build smarter campaigns and achieve measurable outcomes.

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What Sets Us Apart

• Real-World Precision: Go beyond digital footprints and tap into real-life consumer behavior.

• Custom Audience Creation: Design hyperlocal, intent-driven segments tailored to your brand objectives.

• Platform Agnostic Activation: Push audiences seamlessly across Meta, Google, display, and programmatic platforms.

• Results You Can Measure: From leads to footfall to sales, GeoPop makes every impression count.
   

Who We Work With

From early-stage startups to leading enterprises and top creative agencies, GeoPop powers campaigns across real estate, BFSI, retail, FMCG, automotive, healthcare, and more. We believe in making advanced targeting accessible, scalable, and effective for every marketer.

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Backed by Zoco Mediaworks Pvt. Ltd.

GeoPop is a flagship offering by Zoco Mediaworks — a tech-enabled media company focused on creating measurable, hyperlocal advertising solutions for a digital-first world.