Case Studies
Objective
Mahindra & Mahindra aimed to enhance their sales strategy for construction equipment by reaching high-value buyers and optimizing their marketing efforts.
Challenge
Identifying and engaging potential buyers in the competitive construction equipment market required precise targeting and effective use of marketing resources.
Mahindra & Mahindra
Boosting Sales of Construction Equipment
Solution
Mahindra & Mahindra partnered with Geopop to leverage its advanced location intelligence capabilities. By analyzing data from over 400 million smartphones in India, Geopop provided detailed insights into the income levels and purchasing intent of potential customers. The platform enabled Mahindra & Mahindra to pinpoint key construction sites and target clients effectively.
Implementation
Geopop’s precise location data allowed Mahindra & Mahindra to:
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Identify high-potential construction zones.
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Understand the visitation patterns and income levels of potential buyers.
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Tailor marketing campaigns to target the most promising leads.
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