Achieving Higher Sales through Community-Centric Targeting
Objective:
Ashar Group aimed to drive interest and boost sales for their Ashar Titan project by effectively identiying and targeting potential homebuyers with the right income levels and intent.
Challenge:
Reaching potential homebuyers in a diverse market with varying income levels and preferences was a significant challenge for Ashar Group.
Solution:
Ashar Group partnered with Geopop to leverage its advanced location intelligence capabilities. By analyzing data from over 400 million smartphones in India, Geopop provided detailed insights into the visitation patterns and income levels of prospective buyers. This enabled Ashar to identify and target key areas with a high concentration of potential homebuyers.
Implementation:
Using Geopop’s precise location data, Ashar Group was able to:
Identify neighborhoods with high-potential homebuyers.
Understand the visitation patterns and income levels of potential clients.
Tailor their marketing campaigns to target the most promising leads effectively.
Results:
The collaboration with Geopop led to significant improvements in Ashar Group’s marketing and sales performance:
Increased Inquiries: Targeted campaigns resulted in a significant uptick in inquiries from potential homebuyers.
Higher Property Visits: Precision targeting led to an increase in property visits, boosting interest in the Ashar Titan project.
Optimized Marketing Efforts: Efficient use of marketing budgets ensured maximum ROI.
Conclusion:
By leveraging Geopop’s location intelligence, Ashar Group successfully identified and targeted potential homebuyers for their Ashar Titan project, achieving higher engagement and sales while optimizing their marketing resources.
