Objective
To generate qualified buyer inquiries and site visits for Jet Realty’s Samridhi residential project by targeting mid-to-high income home seekers actively exploring real estate options in the project’s micro-market.
Challenge
The Samridhi project was launched in a competitive real estate belt where multiple developers were targeting the same audience digitally. Jet Realty needed a smarter approach to avoid wasted impressions and identify only those prospects who were already showing offline buying intent.
GeoPop’s Solution
GeoPop deployed its smartphone location data-driven audience strategy with a focus on full-funnel lead generation:
Audience Curation
We built a custom cohort of users who had recently visited sales offices of nearby real estate competitors, property expos, and brokerage hubs within the Samridhi catchment area.
Digital Campaign Activation
Executed a lead generation campaign on Meta, highlighting affordability, location benefits, and Jet Realty’s trusted brand positioning.
Creative Strategy
Developed high-conversion creative variants (carousel + video) optimized for mid-funnel decision-making—pricing teasers, EMI offers, and limited-time deals.
Lead Follow-up via CRM
All leads generated were handed over to GeoPop’s CRM team for follow-up calls to qualify based on budget, timeline, and purchase intent. Qualified leads were routed directly to Jet’s sales team.
Results
Lead qualification rate of 65% from total submitted leads
1.8x improvement in cost-per-lead compared to previous generic campaigns
Majority of inquiries matched target ticket size between ₹45–₹75 lakh
Campaign click-through rate exceeded 0.6%, indicating high ad relevance and audience fit
Conclusion
With GeoPop’s support, Jet Realty moved beyond broad demographic targeting to precise, location-driven prospecting, capturing active home buyers in real time. Samridhi’s campaign success highlights the power of combining real-world footfall behavior with digital-first campaign execution.
