Mahindra & Mahindra

Boosting Sales of Construction Equipment

Objective:

Mahindra & Mahindra aimed to enhance their sales strategy for construction equipment by reaching high-value buyers and optimizing their marketing efforts.

Challenge

Identifying and engaging potential buyers in the competitive construction equipment market required precise targeting and effective use of marketing resources.

Solution:

Mahindra & Mahindra partnered with Geopop to leverage its advanced location intelligence capabilities. By analyzing data from over 400 million smartphones in India, Geopop provided detailed insights into the income levels and purchasing intent of potential customers. The platform enabled Mahindra & Mahindra to pinpoint key construction sites and target clients effectively.

Implementation:

Geopop’s precise location data allowed Mahindra & Mahindra to:

• Identify high-potential construction zones.

• Understand the visitation patterns and income levels of potential buyers.

• Tailor marketing campaigns to target the most promising leads.

Results:

The partnership with Geopop led to significant improvements in Mahindra & Mahindra’s sales and marketing efforts:

• Increased Engagement: Targeted campaigns resulted in better engagement with potential clients.

• Higher Sales: Precision targeting and tailored marketing strategies led to a marked improvement in lead generation and sales of construction equipment.

• Optimized Resources: Efficient use of marketing budgets ensured maximum ROI.

Conclusion:

By leveraging Geopop’s location intelligence, Mahindra & Mahindra successfully enhanced their sales strategy for construction equipment, achieving higher engagement and sales while optimizing their marketing resources.