Objective
To increase product visibility and drive traffic to Unibic’s listings on Blinkit during high-conversion festival periods throughout the year.
Challenge
Unibic wanted to consistently capture festive purchase intent across multiple occasions—Raksha Bandhan, Diwali, Christmas, and Valentine’s Day—by driving online traffic to their Blinkit product pages. However, the challenge was to effectively cut through festive noise and target users actively making premium snack and gift purchases.
GeoPop’s Solution
GeoPop became Unibic’s full-funnel marketing partner across all major festivals for over a year. We delivered on campaign KPIs through a layered strategy:
Audience Curation:
Used smartphone location data to build cohorts of users who visited premium grocery stores, gifting shops, sweet shops, and kirana stores during festive weeks—indicating real-time purchase intent.
Creative Design:
Developed eye-catching programmatic creatives customized for each festival to build emotional resonance with the festive theme.
Programmatic Activation:
Launched and optimized digital campaigns across premium inventory networks with a focus on Blinkit delivery zones.
Hyperlocal Targeting:
Layered city-wise audience targeting to match Blinkit’s active service zones and Unibic’s availability.
Continuous Execution:
Ran consecutive campaigns from August 2024 to March 2025, aligning with Rakhi, Ganesh Chaturthi, Diwali, Christmas, and Valentine’s Day.
Results
Consistent CTR across campaigns above 0.45% (programmatic benchmark: 0.25%)
Geo-fenced audiences in Blinkit zones improved click-to-conversion ratio by 35%
Remarketing campaigns generated a 2.1x uplift in return traffic
Established Unibic as a top recall brand for festive gifting on Blinkit
Conclusion
By leveraging GeoPop’s smartphone location intelligence and full-funnel digital execution, Unibic successfully transformed offline purchase behaviors into actionable online traffic. The year-long festive partnership stands as a benchmark for sustained seasonal visibility and digital retail effectiveness.
