Increasing Footfall and Sales for a Luxury Watch Store
Objective:
Time Avenue aimed to drive more foot traffic to their stores and increase sales of their luxury watches by targeting affluent customers effectively.
Challenge:
Attracting high-income customers to visit their stores in a competitive retail environment was a significant challenge.
Solution:
Time Avenue partnered with Geopop to harness its advanced location intelligence capabilities. By analyzing data from over 400 million smartphones in India, Geopop provided detailed insights into the spending potential and shopping intent of potential customers. This enabled Time Avenue to identify and target affluent customers in their catchment areas.
Implementation
:Using Geopop’s precise location data, Time Avenue was able to:
Identify high-potential locations with affluent customers.
Analyze foot traffic and visitation patterns around their stores.
Tailor their marketing campaigns to attract the right clientele.
Results:
The collaboration with Geopop led to significant improvements in Time Avenue’s marketing and sales performance:
Increased Footfall:Â Targeted campaigns resulted in higher foot traffic to their stores.
Higher Sales:Â Precision targeting and tailored marketing strategies led to increased sales conversions.
Optimized Marketing Efforts:Â Efficient use of marketing budgets ensured maximum ROI.
Conclusion:
By leveraging Geopop’s location intelligence, Time Avenue successfully attracted more affluent customers to their stores, boosting foot traffic and sales while optimizing their marketing efforts.
